JOB SUMMARY
Works cooperatively and in alignment with the System and the System Communications Office, but is responsible for the planning, design, and production of all collateral materials and social media for the College, including regular publications for internal College audiences.

ESSENTIAL FUNCTIONS
Responsible for the planning, direction and coordination of all aspects of the College’s Marketing and Communications activities, including creative direction, objectives, and marketing initiatives, in coordination and in support of System Communications objectives and strategies and development of a comprehensive marketing strategy, representing the College and System in the most positive light.

Work cooperatively and in alignment with the System and the System Communications Office, but is responsible for the planning, design, and production of all collateral materials for the College, including regular publications for internal College audiences.

Work with College President to develop College-specific marketing programs to create brand identity for College.

Responsible for the development and maintenance of relationships with key media reporters, including editors, managers, newspapers, community relations personnel, technicians and staff.

Work with local community media, including minority media to promote and advertise activities, offerings and successes of the College.

This includes the submittal of two feature stories monthly for local production, the submittal of two releases with photos of College activities and events, and weekly submittals of announcements of events and new briefs on College-specific activities.

Act as College spokesperson, under the direction of the College President and within the standards of the System for media communications.

Work with appropriate College personnel in developing promotional materials; including obtaining required information and photography to go into the materials.

Ensure all College material meets graphic and message standards of the System.

Responsible for speech writing and special events as directed by the College President.

This includes the management and coordination of all external College activities with submission of a monthly report to the College President.

Supervise the work of the Community Outreach Coordinator at the College.

Supervise composition and maintenance of a list of community leaders and groups, and media personnel.

Provide support to the Board by developing public relations materials on priority issues.

Prepare quarterly evaluations of the College’s communications, marketing and public relations with recommendations to President and Associate Vice Chancellor.

Meet regularly with the Associate Vice Chancellor for Communications and Directors Communication Services from other Colleges to discuss initiatives, collateral material development, and other issues related to marketing for individual Colleges and the System.

Perform other duties, tasks and assignments as required.

QUALIFICATIONS
Education & Experience

• Bachelor’s degree in Marketing, Public Relations, Communications, Public Affairs or a related field required
• 5 years experience in Marketing, Public Relations, Communications, Public Affairs, or a similar field required
• Experience in writing and publishing feature stories and news releases preferred

Licensing & Certification

• Valid Texas Driver License

Special Skills

• MS Office Programs
• Information Management System
• Budget Management
• Houston Press and Media Outlets and Personnel preferred
• Bilingual preferred

Competencies

• Delivering High Quality Work
• Accepting Responsibility
• Serving Customers
• Supporting Organizational Goals
• Driving Continuous Improvement
• Acting with Integrity
• Thinking Critically
• Managing Change
• Communicating Effectively

Working Conditions
General Office. Must be able to perform all job requirements with or without reasonable accommodations; remain in a stationary position during shift; move items weighing up to 25 pounds; position self to operate job equipment; apply established protocols in a timely manner. Must access, input and retrieve information from technology devices; communicate with others to accomplish job requirements. May be required to work after hours to include weekends and holidays.

SECURITY SENSITIVE:
This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215