Job Function

Support institutional communications and public relations activities, including media outreach, content creation and special events that support institutional priorities and strategies. Assists with monitoring communication channels and helps manage internal channels. Establishes mutually beneficial relationships across the college to support internal information sharing that feeds both institutional communication channels and media outreach, and maintains professional relationships with college’s key media contacts.

Job Responsibilities

• Provide day-to-day operational support to the Communications and Public Relations Department.
• Support media outreach activities, including researching, writing and distributing news releases; producing supporting media materials; following up directly with media contacts; coordinating on-site media visits; and preparing and supporting college spokespeople in interviews.
• Suggest, create and maintain content for organizational communication channels, including the college’s intranet and employee newsletter.
• Create non-marketing content directed to key college constituencies, such as articles for external print and digital distribution; remarks, presentations and speeches; community relations ads; and advertorials.
• Proof and edit content.
• Maintain the college’s media contacts database, updating on an ongoing basis, and create customized media lists to support specific media outreach efforts.
• Track (working with the college’s media monitoring service as well as employing other tracking resources and tools), compile, archive and distribute the college’s media coverage.
• Track analytics of institutional communication channels and support internal data reporting needs.
• Perform other related duties as assigned.

Education

Bachelor’s degree, with preference for a degree in communications, journalism, public relations, organizational communication, strategic communication or related communications discipline.

Qualifications